During his honeymoon in Antigua, Jaron was embarrassed when locals nicknamed him “Mayonnaise” because of his pale skin compared to his wife’s perfect tan. He tried self-tanners but found they left him orange, blotchy, or sticky, so he created Bro Glo, a simple, lightweight tanning product for men that gives a natural tan without staining sheets. Will the sharks embrace this glowing opportunity? Let’s find out in our Bro Glo update and pitch recap.
If you’re short on time, here’s a quick overview of what happened to Bro Glo after
.
Jaron, Tom, and Joe entered
Season 16, seeking $200,000 for 5% equity in their self-tanner business, Bro Glo. After their compelling pitch, they made a deal with Mark Cuban for $200,000 for 10% equity.
In terms of a Bro Glo update, the company received a big boost in sales after airing. They also launched a “Shark Tank Starter Bundle” that includes some of their most popular products.
| Shark | Result |
| Mark Cuban | Accepted offer of $200,000 for 10% equity |
| Kevin O’Leary | $200 for 5% equity plus a $1 royalty per sale till he recoups $1,000,000 |
| Lori Greiner | $200,000, with $100,000 as cash and $100,000 as a loan, along with a $0.50 royalty per unit until her investment was repaid for 10% equity. |
| Robert Herjavec | No offer |
| Daniel Lubetzky | No offer |
Shark Tank Bro Glo Pitch
- Entrepreneurs: Jaron Nalewak, Tom Phillips, and Joe McDevitt.
- Business: Self-tanner for men
- Ask: $200,000 for 5% equity
- Result: $200,000 for 10% equity
- Shark: Mark Cuban
Jaron, Tom, and Joe walked into
Quick Application Foam Mousse
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The entrepreneurs sought an investment to expand their direct-to-consumer operations and grow their product line. They also aimed to solidify their place in the male grooming market.
Jaron detailed how Bro Glo addresses common frustrations with self-tanners, such as streaks, blotches, and sticky residue.
He explained that the product uses a water-based formula and feels lightweight. It applies clear, providing a mess-free, gradual tan in six to eight hours.
The active ingredient, DHA, is derived from sugar beets, which react with skin amino acids to create the tanning effect. The formula avoids harmful chemicals, making it both safe and effective for users.
Bro Glo’s product line extends beyond self-tanners. The company offers grooming essentials like exfoliating soap, face moisturizer, and sea salt spray for hair, providing a complete grooming solution.
When Lori Greiner asked which product sells the most, Joe confirmed that the body tanner leads in sales, followed by their starter bundle.
Jaron provided insight into their pricing structure. He noted that the starter bundle, which includes the body tanner, face tanner, and an application mitt, costs $6.96 to produce and sells for $59.
The business operates as a direct-to-consumer model, and the average order size is $53, with a customer acquisition cost of $20.05.
Customers can order easily through the company’s website or Amazon, where sales are split evenly between the two channels.
The entrepreneurs shared that Bro Glo launched in March 2021, generating $107,000 in its first year.
By 2022, sales had grown to $482,000, and in 2023, they reached nearly $3.1 million in revenue.
They attributed this success to their content-driven marketing strategy, which leverages social media platforms to engage customers and drive traffic.
During the pitch, guest shark Daniel Lubetzky commended their branding and marketing imagery but questioned their $4 million valuation.
Jaron and Tom defended the valuation, pointing to their strong revenue growth and healthy margins.
Daniel asked about their long-term vision, and Jaron confidently shared their goal to build Bro Glo into an eight- to nine-figure brand. He emphasized their commitment to expanding beyond a single-product focus.
Robert Herjavec expressed skepticism about the deal and opted out, stating he didn’t see room for himself in the negotiation.
Kevin O’Leary offered $200,000 for 5% equity, coupled with a $1 royalty per unit until he recouped five times his investment.
Lori offered $200,000 as a split deal, combining $100,000 in cash and $100,000 as a loan. She included a $0.50 royalty per unit until she recovered her investment, requesting 10% equity in return.
Initially, Mark Cuban passed on the deal, citing concerns about their valuation, but later, he re-entered the negotiation.
He offered $200,000 for 10% equity, highlighting his ability to connect them with successful retail-focused brands like Mad Rabbit and Beatbox Beverages.
The entrepreneurs countered Mark’s offer with 8% equity, but he wouldn’t budge.
After deliberation, they decided to accept his offer of $200,000 for 10% equity.
Was this the right investment for the entrepreneurs? Keep reading our Bro Glo update to find out.
Shark Tank Bro Glo Update
Our Bro Glo update found that after airing, the company received a significant boost in sales.
At the time of this writing, it remains unclear if the deal was finalized. It’s likely still in the due diligence process.
Further, our Bro Glo update found that they now offer a Shark Tank Starter Bundle on their website. It includes a face tanner, body tanner, and a free mitt applicator
They also specify that over 100,000 customers have used their products, as noted on their homepage.
Once the dust settles, we will be back for a more detailed Bro Glo update.
For more updates from
- TripleLite Update
- Hiccup Update
- PhoLicious Update
Before you go, be sure to check out our list of all the Shark Tank Season 16 products.
Marvin Uzor
Content Writer| + posts
Marvin Uzor is a content contributor for Shark Tank Recap. He specializes in crafting engaging, well-researched content that delve into the latest Shark Tank stories, keeping readers hooked. He has a soft spot for his favorite Shark Tank companies, Bombas and Doorbot, known for their innovationandimpact.
